Sunday 16 February 2014

Surface 2 is great...what about windows rt

It might be a good idea now
for Microsoft to be more
public about the direction of
its tablet operating system so
consumers know what
they're buying into.
I like the Surface 2 and the
Nokia Lumia 2520. A lot. As
hardware, they're two of the
best tablets out there. Bar
none (including iPads).
But Windows RT, as it stands
now, is in no-man's-land.
It's not the Windows 8.1 that
comes on PCs and it's not
Windows Phone 8.
And it's been that way too
long -- since October 2012.
So far, the closest Microsoft
has come to saying anything
about what will become of
RT are comments from
Microsoft's head of devices,
Julie Larson-Green, back in
November.
We have the Windows
Phone OS. We have
Windows RT and we
have full Windows.
We're not going to have
three. We do think
there's a world where
there is a more mobile
operating system that
doesn't have the risks
to battery life, or the
risks to security. But, it
also comes at the cost
of flexibility. So we
believe in that vision
and that direction and
we're continuing down
that path.
It's now three months later
and, I would think, time to
expand on this statement.
That's why I was hoping to
hear more this week from
Tami Reller, executive vice
president, marketing, who
spoke at a Goldman Sachs
conference. But that didn't
happen. Here's what she
said.
Surface 2 -- we've been
very pleased with the
reception to that
product. I would say
that the customer
satisfaction levels that
we've seen in Surface 2
rival any other very
popular tablet in the
market. I think that's so
important.
Terry Myerson and the
OS group are really
looking at how do we
make sure we've got a
world-class mobile
operating system
moving forward, and
what will that mean for
our tablet and mobile
strategy? I think there's
a lot of opportunities to
do some things there
that take that forward in
an interesting way.
Pretty meaningless. And if
you read the transcript
(linked to above), you'll find
that most of the responses
were devoid of any real
meaning (but then maybe
Goldman Sachs is better at
extracting meaning from
corporate-speak than I am)

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